Trick or Treat? LVMH Buys 14.2% Stake in Luxury Brand Hermes

I read with great interest in the San Francisco Chronicle today how LVMH Moet Hennessy Louis Vuitton SA (aka Louis Vuitton)  is buying an extra 14.2% stake in French luxury brand, Hermes.  When one luxury brand wants to buy up more stock in a competitor brand during what some economists call the 'great recession' I find it fascinating.  Will the Louis Vuitton Alma Bag take down the Hermes Birkin