Sears to Partner with UK Brand French Connection + Forever21

Pictured: A page from an old Sears & Roebuck catalog advertising hats. 
Who gives a FCUK about changing their image? Sears.  In an effort to get a new, perhaps hipper image, Sears is teaming up with the UK brand French Connection to put a little  bit of Euro fashion into to their stores and catalog. I remember when FCUK hit stores in the UK.  They created a tremendous marketing stir and buzz