HBO's Boardwalk Empire Spawns Merchandising, a Contest and Hotel Deals

Have any of you been watching the new HBO series "Boardwalk Empire." There have only been two episodes to date, but so far the story is compelling.  The series takes the era of prohibition and what F. Scott Fitzgerald called the "lost generation" (meaning all the young men returning from the war forever changed) to a whole new level.  It's almost like a vintage Sopranos with crime bosses,