Sunday, July 11, 2010

Behind the LAScooterGirls' Tweets: One Designer's Savvy Use of Social Media

Pictured: Arlene Battshill in one of her in GoGo Gear Jackets. (photo courtesy of Arlene Battishill.)
A few weeks ago, you may remember that I interviewed designer Arlene Battishill President & CEO of ScooterGirls, Inc.  Arlene has made riding gear that is stylish and chic, as opposed to the stereotypical "motorcycle babe: look.  Beyond the innovation of her designs, and her style savvy, Arlene

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