Wednesday, August 11, 2010

Ralph Lauren Launches the RL Gang Virtual Shopping Experience

Pictured:  One of the RL Gang virtual characters, Mae in a scene from the RL Gang virtual book. (photo by M. Hall from the RL event showing.)
Just in time for the back to school season high-end shopping brand Ralph Lauren is launching a children's story book, "The RL Gang",  that is actually a subliminal virtual shopping experience.  The book exists in print and digital format allowing children

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