Pictured: Arlene Battishill is literally the driving force behind GoGo Gear, She is pictured here on the bike of her dreams, her Coco Chanel.
Some of the most mod and stylish figures of the swinging 60's were influenced by motorcyle riding gear. James Dean and Marlon Brando started the trend in the 1950s by popularizing leather riding jackets in movies, and later, fashion icons like Marianne
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